// Website audit — 17 industries

Choose an industry-specific website audit

Start with the website signals most relevant to your business model, such as local information for restaurants, product data for stores, or accessibility for healthcare and education. Each guide explains the focus areas and links to the matching audit tools.

Prefer a general start? Get an instant grader score, a six-category check, or a full website audit.

E-commerceAn ecommerce website audit reviews public product and category pages, visible cart and checkout signals, Product and Offer structured data, image markup, pricing, and availability. Use the crawl findings alongside store analytics, catalog data, and checkout testing to decide what needs attention.
RestaurantA restaurant website audit focuses on the public information diners need to find, evaluate, and contact a venue. It reviews on-site business details, LocalBusiness and menu markup, location content, review references, mobile-related markup, and page delivery signals.
Law FirmA law firm website audit reviews the public signals prospective clients use to understand a practice: attorney and practice-area content, local business details, contact paths, policies, review references, and automated accessibility findings. Search performance, legal compliance, and client trust require separate evidence.
HealthcareA healthcare website audit reviews automated accessibility findings, provider and credential content, appointment and contact paths, policy signals, and on-site local information. Automated checks do not establish WCAG or ADA compliance, and medical content still needs qualified clinical and legal review.
SaaSA SaaS website audit reviews landing-page messaging, CTAs, detected signup or lead-form signals, pricing presentation, lab performance data, HTTPS, headers, and visible trust content. Validate crawl-based friction hypotheses with product analytics, customer research, and controlled tests.
Real EstateA real estate website audit reviews public listing pages, image markup and formats, on-site location signals, mobile-related HTML, and detected inquiry or contact paths. Test listing search, gallery behavior, lead handling, and mobile layouts directly before deciding on changes.
AgencyAn agency website audit reviews service and landing-page messaging, portfolio and case-study evidence, social proof, identity and policy signals, and detectable conversion paths. It can also turn selected crawl findings into a branded client report with plan-based export options.
EducationAn education website audit reviews automated accessibility findings, course and program readability, heading and content structure, mobile-related markup, and detected enrollment or inquiry forms. Manual accessibility testing and direct journey testing remain necessary.
ManufacturingA manufacturing website audit reviews crawl-facing SEO, product and capability content, detected quote-request or contact forms, crawl response timing, and visible company credentials. Pair the findings with search, sales, and form analytics to prioritize B2B improvements.
Dental ClinicsA dental clinic website audit reviews the booking, trust, and accessibility signals patients rely on when choosing a dentist: automated accessibility findings, appointment and contact paths, consistent local business details, practitioner credential and review references, and mobile-related markup. Automated checks do not establish WCAG or ADA compliance, and clinical content still needs qualified review.
Home Improvement ContractorsA home improvement contractor website audit reviews the visual evidence, coverage, and enquiry signals homeowners weigh before requesting a quote: project gallery image markup, service and trade-specific pages, quote-request paths, licensing and trust references, consistent local business details, and page delivery on image-heavy pages. Use the findings with your enquiry and close-rate data to decide where to focus.
Hotels & HospitalityA hotel website audit reviews the booking, content, and trust signals guests check before reserving a room: booking-widget paths, room and amenity content, image and gallery delivery, review references, consistent location and contact details, and mobile-related markup. Use the findings with your booking and revenue data to decide what to improve.
Insurance AgenciesAn insurance agency website audit reviews the content, security, and trust signals customers assess before requesting a quote: policy-type and coverage content, quote and enquiry paths, licensing and credential context, HTTPS and security on data-collection pages, content readability, and consistent contact details. Regulatory compliance itself still needs qualified review.
Medical PracticesA medical practice website audit reviews automated accessibility findings, provider and credential content, appointment and contact paths, policy signals, on-site local information, and mobile-related markup. Automated checks do not establish WCAG or ADA compliance, and medical content still needs qualified clinical and legal review.
Mental Health ServicesA mental health services website audit reviews the access, trust, and privacy signals clients rely on when seeking care: automated accessibility findings, appointment and contact paths, practitioner credential and specialisation context, privacy and confidentiality signals, consistent local business details, and mobile-related markup. Automated checks do not establish WCAG or ADA compliance, and clinical content still needs qualified review.
Wedding ServicesA wedding services website audit reviews the portfolio, package, and enquiry signals couples weigh before reaching out: portfolio and gallery image delivery, package and pricing clarity, enquiry and consultation paths, testimonial references, consistent local business details, and mobile-related markup. Use the findings with your enquiry data to decide where to focus.
Auto DealershipsAn auto dealership website audit reviews the inventory, enquiry, and trust signals shoppers use before visiting the showroom: vehicle listing and image markup, inventory and detail-page delivery, test-drive and finance enquiry forms, consistent local business details, and mobile-related markup. Use the findings with your lead and showroom data to decide what to improve.

Not sure which fits?

Run the Website Health Check for a broad review of SEO, performance, security, accessibility, and broken links before choosing a deeper specialist audit.

Run Website Health Check