// GEO
The practice of optimizing your website to be cited by AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. Focuses on structured data, content extractability, and third-party corroboration.
Why it matters: GEO (Generative Engine Optimization) is one of the geo signals that shapes how search engines, AI tools, and real visitors experience your website. Getting it right removes friction, protects your rankings, and makes every other optimization work harder. Auditing it regularly is the fastest way to catch regressions before they cost you traffic or conversions.
See how your own site handles geo (generative engine optimization) — no signup required.
Check your site's GEO (Generative Engine Optimization) — run the free GEO Visibility Agent