Crawlability

Whether search engine bots can reach and parse your pages. Blocked by disallow rules in robots.txt, noindex tags, login walls, JavaScript rendering issues, or server errors (5xx). Auditing crawlability finds pages that rank nowhere because Google can't see them.

Why it matters: Crawlability is one of the seo signals that shapes how search engines, AI tools, and real visitors experience your website. Getting it right removes friction, protects your rankings, and makes every other optimization work harder. Auditing it regularly is the fastest way to catch regressions before they cost you traffic or conversions.