// Website audit — E-commerce
An ecommerce website audit reviews public product and category pages, visible cart and checkout signals, Product and Offer structured data, image markup, pricing, and availability. Use the crawl findings alongside store analytics, catalog data, and checkout testing to decide what needs attention.
Start with a broad website health baseline, then use the recommended tools below for the e-commerce checks relevant to you.
Run Website Health CheckComplete product information helps shoppers and search systems interpret an offer, while clear shipping, payment, availability, and contact details reduce unanswered questions. Crawl findings identify where to investigate; catalog validation, checkout testing, and commerce analytics show whether a change improves sales.
Choose this industry guide for sector-specific priorities across multiple roles and business models. Choose a profession guide for the narrower customer journey, services, and workflow of one profession.