// Conversion
The percentage of visitors who complete a desired action — purchasing, signing up, submitting a form. Industry averages range from 1–5% depending on the action and sector.
Why it matters: Conversion Rate is one of the conversion signals that shapes how search engines, AI tools, and real visitors experience your website. Getting it right removes friction, protects your rankings, and makes every other optimization work harder. Auditing it regularly is the fastest way to catch regressions before they cost you traffic or conversions.
See how your own site handles conversion rate — no signup required.
Check your site's Conversion Rate — run the free Conversion Rate Agent