// UX
Touch Target Size: The Mobile UX Spec Most Developers Miss
Meet touch target size requirements from Apple, Google, and WCAG. Learn why small targets kill mobile conversions and how to audit and fix yours quickly.
Why touch targets matter
A tap on a 10×10px link on a mobile screen is nearly impossible to hit accurately. The average adult fingertip contact area is approximately 10×14mm — much larger than most icons and small text links designed with a mouse in mind.
[Small touch targets are a direct conversion killer](/website-audit) on mobile. If a user taps your 'Add to Cart' button and accidentally hits the product image instead, they're one frustration away from leaving.
The size recommendations
Apple's HIG recommends 44×44pt. Google's Material Design recommends 48×48dp. WCAG 2.5.8 (AA in WCAG 2.2) added a 24×24 CSS pixel minimum as a Level AA requirement — catches the worst offenders.
The fix is usually padding, not changing the visible size. A 16×16px icon wrapped in a button with 14px padding on all sides creates a 44×44px touch target without changing the visual design.
- Apple HIG: 44×44pt minimum
- Google Material Design: 48×48dp minimum
- WCAG 2.5.8 (AA, WCAG 2.2): 24×24 CSS pixels minimum
- Spacing between targets: at least 8px to prevent mis-taps
WebEnture's Mobile UX Agent
[Audit your site](/website-audit) for touch target size issues alongside other mobile UX factors — identifying small tap targets, insufficient spacing, and interactive elements difficult to use on touch screens. WebEnture's Mobile UX Agent provides comprehensive analysis.