// SEO
A link from another website pointing to your site. Backlinks are one of Google's strongest ranking signals — the more high-quality, relevant sites link to you, the higher your pages tend to rank.
Why it matters: Backlink is one of the seo signals that shapes how search engines, AI tools, and real visitors experience your website. Getting it right removes friction, protects your rankings, and makes every other optimization work harder. Auditing it regularly is the fastest way to catch regressions before they cost you traffic or conversions.
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