// Performance
The small icon displayed in browser tabs, bookmarks, and search results next to your page title. A missing favicon looks unprofessional and hurts brand recognition — browsers show a generic globe icon instead.
Why it matters: Favicon is one of the performance signals that shapes how search engines, AI tools, and real visitors experience your website. Getting it right removes friction, protects your rankings, and makes every other optimization work harder. Auditing it regularly is the fastest way to catch regressions before they cost you traffic or conversions.
See how your own site handles favicon — no signup required.
Check your site's Favicon — run the free Favicon Agent