It applies fixed rules to the first crawled page's H1 and H2 records, selected CTA, form, trust, benefit, urgency, and video-related phrases, title and social metadata, canonical URL, image records, word count, and crawl fetch timing.
It cannot see above-the-fold placement, visual hierarchy, button prominence, mobile rendering, form behavior, message-to-ad alignment, visitor intent, analytics, experiments, or conversions. Review those areas in the rendered page with representative users and first-party data.
Yes, but this page only provides the general crawl-visible checks described above. For paid-campaign context, compare the rendered landing page with the actual ad, keyword or audience, offer, tracking, and platform diagnostics.
There is no independently validated “good” threshold for this heuristic. A higher score means more of its fixed patterns passed; it does not predict conversion rate or establish that the page is optimized.
Treat each item as a review prompt. Confirm the evidence on the rendered page, consider the page's audience and desired action, prioritize verified blockers, and use usability research or controlled experiments to evaluate material changes.
This checker applies page-level rules to crawl-visible content and metadata. A broader conversion review should also examine the acquisition source, audience, funnel steps, forms or checkout, analytics, user research, and experiments across the journey.
Conversion Audit
Review crawl-visible CTA, trust, heading, form, and navigation signals
Ads Landing Page
Heuristic on-page review for paid-campaign landing pages
Lighthouse Test
Run one desktop Lighthouse performance analysis through Google PageSpeed Insights
Layout Recommendations
Generate static-layout hypotheses without observed behavior data