Ways to go deeper with this site:
It reviews crawl-visible text and page data for common CTA phrases, trust-related terms, H1 headings, form cues, meta descriptions, Open Graph data, structured data, broken links, image alternative text, and internal-link density.
No. The audit does not connect to analytics, observe clicks, calculate conversion rates, identify behavioral drop-off points, or inspect completed transactions. Pair it with analytics and qualitative research to understand what visitors actually do.
Not reliably from the stored crawl data. It can detect selected words and structural cues, but it does not establish whether a button is visible, a form is difficult to complete, or a layout directs attention well. Review important pages in the browser before acting.
Yes. An initial guest scan is available without signing up. A free account includes 5 scans per month, while Pro and Agency plans include unlimited scans.
A useful benchmark depends on the exact action, traffic source, audience, offer, device, buying cycle, attribution window, and data quality. Compare each journey with its own reliable baseline before using broad industry figures.
The audit produces hypotheses from crawl-visible patterns. An A/B test compares controlled variants using real visitor outcomes. Use the audit to identify questions worth investigating, then validate important changes with evidence rather than assuming a recommendation will improve results.
Lead Form Signals
Find public pages with form, field, privacy, and submit wording
CRO Advisor
Prioritize crawl-based conversion questions by signal and review effort
Landing Page
Review crawl-visible headings, action wording, metadata, and media
Checkout Audit
Check visible cart, payment, shipping, trust, and recovery signals
This conversion rate optimization audit reviews signals available in the public crawl. It looks for common call-to-action phrases, trust-related language, H1 headings, form cues, metadata, structured data, broken links, image alternative text, and unusually dense internal linking. These checks can expose pages that need a closer conversion review, but they do not observe visitor behavior, button visibility, form completion, or checkout abandonment.
Use the report to form testable questions. A page with no detected action language may need a clearer next step; a vague H1 may need a more specific promise; a broken link may interrupt an important journey. Prioritize pages tied to meaningful business actions, inspect them manually, and use analytics or session research to confirm where visitors encounter friction before changing the experience.
A crawl cannot calculate your conversion rate or predict uplift. Define the action that matters for each page, establish a baseline in your analytics platform, and segment results by device, source, and audience where useful. Treat recommendations as hypotheses rather than guaranteed fixes. For material changes, run an adequately designed A/B test and judge the result against the primary metric and relevant guardrails.