// SEO
The 90-Day Website Improvement Plan: What to Fix First, Second, and Third
WebEnture Team8 min read
Three months is enough time to see real results from website improvements if you work in the right order. Here's a proven 90-day sequence for maximizing traffic and conversions.
Why Sequence Matters
Working on SEO before fixing your conversion rate means more visitors to a leaky bucket. Fixing technical issues before creating content means a technically clean site with nothing to rank. The order of improvements matters as much as the improvements themselves.
This 90-day plan follows the sequence that produces the fastest measurable results for most websites.
Days 1–30: Fix What's Broken
- Technical audit: Fix crawl errors, broken links, redirect chains
- Core Web Vitals: Address LCP and CLS issues on key pages
- Mobile usability: Fix tap target sizes, viewport issues, font sizes
- Conversion tracking: Set up GA4, verify all conversion events fire
- Quick wins: Missing titles, broken forms, 404 errors on ranked pages
Days 31–60: Optimize for Conversions
- Landing page audit: Review top-traffic pages for conversion rate
- CTA optimization: Test headline, button copy, and placement
- Form optimization: Remove unnecessary fields, add trust signals
- Site speed: Compress images, enable caching, reduce JavaScript
- Internal linking: Link high-authority pages to key conversion pages
Days 61–90: Build and Grow
- Content gaps: Publish 3–5 high-intent articles targeting your best keywords
- Schema markup: Add structured data to product, FAQ, and How-To pages
- Review generation: Launch systematic review request process
- Competitor analysis: Identify 3 ranking opportunities from competitor research
- Reporting: Set up monthly KPI dashboard and baseline measurement