// SEO
Product Image Alt Text: SEO Guide for E-commerce
WebEnture Team6 min read
How to write alt text for product images that improves accessibility and drives Google Images traffic.
Why product image alt text matters
Alt text serves two functions: accessibility (screen readers) and SEO (search engines index it to understand image content). For e-commerce, Google Images is a significant discovery channel for product searches.
How to write product alt text and WebEnture
Include the product name, key descriptor, and brand. For variant images, specify the variant shown. Do not start with 'image of' or 'photo of'.
WebEnture's Product Data Quality Agent audits all product images for missing, too-short, or obviously auto-generated alt text.
- Include: product name, brand, key attributes (color, material, size)
- For variant images: specify the variant shown
- Do not start with 'image of' or 'photo of'
- Do not stuff keywords
- Length: 50-125 characters recommended