// SEO
A branded keyword is a search query that includes or closely resembles a brand name, product name, or company name. Examples include "WebEnture website audit" or "Nike running shoes". These keywords typically have lower competition for the brand owner and high conversion intent.
Why it matters: Branded keywords connect searchers who already know your brand to your site. Monitor them to understand brand awareness, protect your reputation, and ensure official pages rank above third-party mentions. Branded traffic also serves as a leading indicator of general marketing effectiveness.