Content Gap

A content gap is a topic, question, or keyword that your target audience searches for but that your site does not adequately cover. Content gap analysis compares your content inventory against competitor coverage, search demand, and user questions to identify these missing opportunities.

Why it matters: Systematic content gap analysis combines search data, competitor research, and user intent mapping to find topics where your site should have content but does not. Prioritize gaps by search volume, relevance to your expertise, and alignment with business goals — not simply by competitor presence.