// Security
A mechanism allowing visitors to accept or reject non-essential cookies before they are set. Required by GDPR in the EU and similar regulations globally. Must offer granular control, not just an 'accept all' button.
Why it matters: Cookie Consent is one of the security signals that shapes how search engines, AI tools, and real visitors experience your website. Getting it right removes friction, protects your rankings, and makes every other optimization work harder. Auditing it regularly is the fastest way to catch regressions before they cost you traffic or conversions.
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