// Security
The encrypted version of HTTP, using TLS to protect data in transit between browser and server. Required for Google ranking, browser trust indicators, and user data protection. Sites still on HTTP receive 'Not secure' warnings in Chrome.
Why it matters: HTTPS (HyperText Transfer Protocol Secure) is one of the security signals that shapes how search engines, AI tools, and real visitors experience your website. Getting it right removes friction, protects your rankings, and makes every other optimization work harder. Auditing it regularly is the fastest way to catch regressions before they cost you traffic or conversions.
See how your own site handles https (hypertext transfer protocol secure) — no signup required.
Check your site's HTTPS (HyperText Transfer Protocol Secure) — run the free Security Agent