// SEO
A doorway page is a page created primarily for search engines, designed to rank for specific keywords and funnel visitors to another page without adding meaningful value. Doorway pages typically have thin, keyword-targeted content and redirect or link to a destination that should have been the indexed page instead.
Why it matters: Doorway pages violate Google's guidelines. If you have multiple pages targeting the same intent, consolidate them into one comprehensive page. Internal landing pages that group related content and provide navigation to detailed resources are acceptable when they serve the visitor, but pages that exist solely to rank and redirect are not.