Featured Snippet

A featured snippet is a search result where Google extracts a concise answer from a web page and displays it prominently at the top of the results, sometimes with an image. Common formats include paragraphs, lists, tables, and videos. Winning a featured snippet can significantly increase visibility and click-through rate.

Why it matters: Structure content to directly answer common questions in a clear, concise format near the top of the page. Use well-formatted lists, tables, and definitions. Featured snippets are not guaranteed — Google selects them algorithmically — but clear, well-structured answers increase your chances. Monitor which snippets you hold and which competitors have taken.