// SEO
Hidden text is page content that is visually invisible to users but present in the HTML — for example, white text on a white background, text positioned off-screen, or text behind an image. Search engines may treat intentionally hidden text as a manipulative technique designed to stuff keywords without being seen.
Why it matters: Most hidden text techniques used for keyword stuffing violate search engine guidelines. Legitimate uses include off-screen text for screen readers (properly marked with accessible hiding CSS) and expandable content that is visually hidden until toggled. Avoid any technique that hides text solely to influence rankings.
Looking for practical context? Start with the guidance behind these checks and definitions.
Read the SEO audit guide