// Performance
Reducing image file sizes and using modern formats (WebP, AVIF) without visible quality loss. Also includes adding alt text for accessibility and SEO, lazy loading below-fold images, and serving responsive sizes.
Why it matters: Image Optimization is one of the performance signals that shapes how search engines, AI tools, and real visitors experience your website. Getting it right removes friction, protects your rankings, and makes every other optimization work harder. Auditing it regularly is the fastest way to catch regressions before they cost you traffic or conversions.
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