// SEO
Links between pages on the same website. Internal links distribute link equity (PageRank), help search engines discover pages, and guide users to related content. Pages with fewer than 2-3 inbound internal links are often underperforming.
Why it matters: Internal Linking is one of the seo signals that shapes how search engines, AI tools, and real visitors experience your website. Getting it right removes friction, protects your rankings, and makes every other optimization work harder. Auditing it regularly is the fastest way to catch regressions before they cost you traffic or conversions.
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