// SEO
The recommended format for adding structured data (schema markup) to web pages. It's a JavaScript block placed in the page's <head> that describes your content in a machine-readable vocabulary defined by Schema.org.
Why it matters: JSON-LD is one of the seo signals that shapes how search engines, AI tools, and real visitors experience your website. Getting it right removes friction, protects your rankings, and makes every other optimization work harder. Auditing it regularly is the fastest way to catch regressions before they cost you traffic or conversions.
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Check your site's JSON-LD — run the free Schema Markup Agent