// SEO
When multiple pages on the same site compete for the same search query, splitting ranking signals. Fix by consolidating pages, adding canonical tags, or differentiating content so each page targets a distinct intent.
Why it matters: Keyword Cannibalization is one of the seo signals that shapes how search engines, AI tools, and real visitors experience your website. Getting it right removes friction, protects your rankings, and makes every other optimization work harder. Auditing it regularly is the fastest way to catch regressions before they cost you traffic or conversions.
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