// SEO
Meta keywords are HTML meta tags that list keywords relevant to a page's content. Major search engines have not used meta keywords as a ranking signal for over a decade; they are ignored by Google and Bing.
Why it matters: Do not spend time adding or optimizing meta keywords — they have no ranking value and can reveal your keyword strategy to competitors. Focus instead on meta descriptions, title tags, heading structure, and content quality.
Looking for practical context? Start with the guidance behind these checks and definitions.
Read the SEO audit guide