// SEO
A metadata protocol (og: tags) that controls how your pages appear when shared on social media platforms like Facebook, LinkedIn, and Slack. Includes title, description, image, and URL.
Why it matters: Open Graph is one of the seo signals that shapes how search engines, AI tools, and real visitors experience your website. Getting it right removes friction, protects your rankings, and makes every other optimization work harder. Auditing it regularly is the fastest way to catch regressions before they cost you traffic or conversions.
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