// Performance
How quickly a web page loads and becomes usable. Measured by Core Web Vitals (LCP, INP, CLS) and synthetic metrics like Time to First Byte (TTFB). Page speed directly affects SEO rankings, bounce rate, and conversion rate — a 1-second delay reduces conversions by ~7%.
Why it matters: Page Speed is one of the performance signals that shapes how search engines, AI tools, and real visitors experience your website. Getting it right removes friction, protects your rankings, and makes every other optimization work harder. Auditing it regularly is the fastest way to catch regressions before they cost you traffic or conversions.
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