// SEO
Query Deserves Freshness (QDF) is a concept in search ranking where certain queries trigger a preference for recently published or updated content. Queries involving news, events, reviews, or regularly updated information often exhibit this behavior.
Why it matters: For topics where freshness matters, keep content updated with current data, recent examples, and revised recommendations. Include visible dates or last-updated indicators. Monitor which of your pages target freshness-sensitive queries and prioritize their maintenance accordingly.