// SEO
When a URL redirects to another URL that itself redirects to yet another URL. Each hop adds latency and dilutes link equity. Best practice is a single 301 redirect from old to final destination.
Why it matters: Redirect Chain is one of the seo signals that shapes how search engines, AI tools, and real visitors experience your website. Getting it right removes friction, protects your rankings, and makes every other optimization work harder. Auditing it regularly is the fastest way to catch regressions before they cost you traffic or conversions.
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