Rich Results

Rich results are Google Search appearances that can present supported content with additional information or interaction beyond a standard text result, such as product details, review information, recipes, events, breadcrumbs, or carousels. Many rely on structured data, but each feature has its own eligible content types, required properties, technical rules, and quality policies. Search features and their visual treatment can change by query, device, location, and product decisions.

Why it matters: Choose a currently supported feature that accurately matches the page's main visible content, then follow its specific documentation in addition to Google's general structured-data policies. Supply complete, current, non-misleading values; keep marked-up information visible to readers; make the page and referenced images crawlable; and use the most specific applicable types. Test Google-supported features with the Rich Results Test, inspect the rendered URL, and monitor the relevant Search Console enhancement report after release. Use Schema Markup Validator separately when you need general Schema.org validation. A valid test establishes neither indexing nor display: Google may show a standard result, choose another feature, change the presentation, or withhold eligibility for policy or quality reasons.