// SEO
Search intent (user intent) is the underlying goal or purpose behind a search query — informational (learning something), navigational (finding a specific site), commercial (researching before buying), or transactional (ready to act). Satisfying search intent is a core ranking factor.
Why it matters: Before optimizing a page, determine the dominant search intent for your target keyword. A page that matches intent will outperform one with better technical SEO but wrong intent. Analyze the current top results to understand what Google considers the right intent for each query.
Looking for practical context? Start with the guidance behind these checks and definitions.
Read the SEO audit guide