// SEO
Search intent (user intent) is the underlying goal or purpose behind a search query — informational (learning something), navigational (finding a specific site), commercial (researching before buying), or transactional (ready to act). Satisfying search intent is a core ranking factor.
Why it matters: Before optimizing a page, determine the dominant search intent for your target keyword. A page that matches intent will outperform one with better technical SEO but wrong intent. Analyze the current top results to understand what Google considers the right intent for each query.