// SEO
A title tag usually means the HTML `<title>` element that names a document. Browsers use it in tabs, windows, bookmarks, and history, and assistive-technology users can use it to identify or distinguish pages. Search engines consider it when generating a result's title link, but they may choose other page or off-page text. The document title is metadata in the `<head>`; it is not the same element as the visible H1.
Why it matters: Give every indexable page an accurate, concise, page-specific title that describes its primary purpose in the page's language and writing system. Put the most distinguishing information early for tab and screen-reader navigation, add the brand only where useful, and avoid vague labels, keyword lists, repeated boilerplate, stale details, and near-duplicates. Align the title with the visible main heading and content without forcing identical wording. There is no fixed HTML or Google character limit; search results truncate to the available device width, so review likely display rather than targeting a rigid 50–60-character rule. Google can generate a different title link from headings, prominent text, anchor text, or other sources, and no title is a standalone ranking guarantee.
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