// SEO
A URL slug is the part of a URL that identifies a specific page in a human-readable format, usually appearing after the domain and any path segments. For example, in `/blog/seo-guide`, the slug is `seo-guide`. A good slug is short, descriptive, and uses hyphens to separate words.
Why it matters: Use short, descriptive slugs with hyphens (not underscores). Avoid special characters, dates, numbers, or parameters when possible. A clean slug helps users and search engines understand what a page is about before clicking. Keep slugs stable — changing them breaks existing links and bookmarks unless you set up proper redirects.
Looking for practical context? Start with the guidance behind these checks and definitions.
Read the SEO audit guide