Website Audit

A website audit is a systematic review of a site's pages, code, content, and configuration against established best practices — spanning SEO, performance, accessibility, security, and conversion. A good audit produces a prioritized list of concrete, fixable issues (missing canonicals, slow pages, broken links, weak headings, missing structured data), not a single vanity score.

Why it matters: An audit turns a vague sense that something is off into a specific, ordered worklist. Its value depends on honesty and prioritization: a report that flags real defects and says plainly what needs human review is more useful than one that manufactures a score or lists every nitpick as equally urgent. Treat the audit as the diagnosis; the follow-up — actually fixing and re-measuring — is where the value is realized.