It applies rule-based checks to crawled text, URLs, links, headings, and images. Findings are grouped into categories and ordered by configured severity and effort so you can decide which pages and hypotheses deserve manual investigation.
The Conversion Rate Optimization Audit provides a broad readiness review. This advisor organizes a wider set of crawl heuristics into category scores and a priority queue. Neither tool observes visitor behavior, calculates conversion rates, or predicts uplift.
No. It cannot see page layout, button visibility, field-level form friction, live mobile behavior, customer objections, analytics, recordings, surveys, or experiment outcomes. Use it to structure an initial review, then validate important hypotheses with direct evidence.
Run it when preparing a redesign, reviewing a new landing journey, investigating an analytics change, or checking crawl-visible regressions after a release. Your analytics and research cadence should determine how often deeper CRO work is needed.
Yes. An initial guest scan is available without an account. A free account includes 5 scans per month, while Pro and Agency plans include unlimited scans.
No. Revenue impact and conversion lift are reported as not estimated because the crawl contains no traffic, transaction, funnel, margin, attribution, or experiment data. Use your own baseline and a sound measurement plan to evaluate any change.
Conversion Audit
Review crawl-visible CTA, trust, heading, form, and navigation signals
Landing Page
Review crawl-visible headings, action wording, metadata, and media
Sales Signals
Review crawl-captured pricing, signup, question, outcome, customer-evidence, contact, and comparison wording
Pricing Review
Review captured pricing-page routes, USD patterns, plan terms, offer phrases, CTAs, FAQs, and selected presentation cues