// Conversion
The percentage of visitors who leave your site after viewing only one page. A high bounce rate on a landing page suggests the content doesn't match what visitors expected from the search result or ad that brought them.
Why it matters: Bounce Rate is one of the conversion signals that shapes how search engines, AI tools, and real visitors experience your website. Getting it right removes friction, protects your rankings, and makes every other optimization work harder. Auditing it regularly is the fastest way to catch regressions before they cost you traffic or conversions.
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