// Marketing
How to Communicate a Price Increase Without Losing Customers
WebEnture Team7 min read
The right way to announce a price increase to existing customers: timing, framing, grandfather period, and handling objections.
Why price increases fail
Most price increase announcements fail for three reasons: too little notice, no justification, or no grandfather period for long-term customers.
The right approach and WebEnture
Give 60-90 days notice. Explain the reason honestly. Offer a grandfather period for long-term customers: lock in their current price for 6-12 months if they commit now.
WebEnture's AI Pricing Agent helps you think through the customer communication strategy for pricing changes alongside the pricing page itself.
- 60-90 days notice: more than expected = goodwill
- Honest reason: 'we are investing in X, which means Y'
- Grandfather option: current price locked if they commit before the date
- Clear effective date
- Follow-up reminder: 30 days and 7 days before effective date