// Conversion
Decoy Pricing: The Psychology Behind Three-Tier Plans
WebEnture Team7 min read
Why three-tier pricing works, the psychology of price anchoring, and how to use decoy pricing to guide customers toward your preferred plan.
What decoy pricing is
The asymmetric dominance effect: adding a third option makes one of the other options look more attractive. In SaaS pricing, the middle plan is often designed to make the top plan look reasonable by comparison.
How to use anchoring and WebEnture
Lead with your highest-priced plan first or most prominently. This anchors the visitor's reference point high before they see lower options.
Pricing psychology works best when the price itself is credible. WebEnture's AI Pricing Agent reviews your pricing page for effective use of anchoring, social proof, and plan structure.
- High anchor: show top plan first or most prominently
- 'Most Popular' badge: reduces decision risk for the middle plan
- Annual vs. monthly: show monthly first to anchor, then reveal annual savings
- Feature list: checkmarks for included, greyed-out for excluded