E-E-A-T Signals for AI-Assisted Content: What Actually Works

Experience, Expertise, Authoritativeness, Trustworthiness — quality dimensions from Google's Quality Rater Guidelines. Experience is the most important for AI content: does the author demonstrate they've actually done the thing they're writing about?

This is precisely what AI-generated content lacks by default, and precisely why adding it is so high-value.

First-hand examples are the highest-value addition. A sentence like 'when I ran this test on a 50,000-page e-commerce site, the crawl budget savings were...' signals experience that an AI couldn't generate truthfully.

Case studies with real numbers work similarly. Original screenshots, data from your own testing — even a simple spreadsheet shown as an image — add experience signals no AI can replicate.

A credible author page includes: full name, photo, professional title, relevant credentials, links to other publications or LinkedIn. It should be a real page indexed by Google, not a hidden anchor.

Cite primary sources: original studies, official documentation, government data. External links to authoritative sources are a trust signal, not a rankings weakness.