// Conversion
Content visible in the browser viewport without scrolling. Studies show 80% of viewing time is spent above the fold. Placing your primary value proposition, CTA, and trust signals in this zone significantly increases conversion rates.
Why it matters: Above the Fold is one of the conversion signals that shapes how search engines, AI tools, and real visitors experience your website. Getting it right removes friction, protects your rankings, and makes every other optimization work harder. Auditing it regularly is the fastest way to catch regressions before they cost you traffic or conversions.
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