// Conversion
Evidence that other people trust and use your product — testimonials, review scores, customer logos, usage numbers. Placing social proof near CTAs increases conversion rates by reducing perceived risk.
Why it matters: Social Proof is one of the conversion signals that shapes how search engines, AI tools, and real visitors experience your website. Getting it right removes friction, protects your rankings, and makes every other optimization work harder. Auditing it regularly is the fastest way to catch regressions before they cost you traffic or conversions.
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Check your site's Social Proof — run the free Social Proof Agent