// eCommerce
The percentage of shoppers who add items to a cart but leave without completing the purchase. Industry average is ~70%. Top causes: unexpected shipping costs, forced account creation, slow checkout pages, and insufficient payment options.
Why it matters: Cart Abandonment Rate is one of the ecommerce signals that shapes how search engines, AI tools, and real visitors experience your website. Getting it right removes friction, protects your rankings, and makes every other optimization work harder. Auditing it regularly is the fastest way to catch regressions before they cost you traffic or conversions.
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