Product Schema

Product schema is Schema.org structured data that identifies a product and describes facts such as its name, image, brand, identifiers, offers, availability, ratings, reviews, variants, shipping, or returns when those properties apply. Search platforms can use this machine-readable information to understand a page and determine its eligibility for product-related experiences. Google's requirements differ between product snippets, merchant listings, and product variants.

Why it matters: Choose the markup and required properties for the page's real purpose: a non-purchasable product or editorial review may fit product-snippet guidance, while a page where customers can buy needs merchant-listing properties; related variants may also need `ProductGroup` relationships. Mark up a specific product or supported variant page, not an unrelated category list, and keep names, identifiers, price, currency, availability, condition, shipping, returns, ratings, and visible content accurate wherever used. Reconcile structured data with any Merchant Center feed, validate the rendered markup, monitor Search Console, and update changing commercial facts promptly. Product data can improve understanding and eligibility, but it is not mandatory for indexing and does not guarantee a rich result, ranking, click-through rate, or sale.