// Conversion
The sequence of steps a visitor takes from first arriving on your site to completing a goal (purchase, sign-up, contact). Each step has a drop-off rate; auditing the funnel reveals where friction is highest. For most sites: Landing → Product/Service → Lead Form/Cart → Confirmation.
Why it matters: Conversion Funnel is one of the conversion signals that shapes how search engines, AI tools, and real visitors experience your website. Getting it right removes friction, protects your rankings, and makes every other optimization work harder. Auditing it regularly is the fastest way to catch regressions before they cost you traffic or conversions.
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