// Conversion
A technique that detects when a visitor is about to leave the page (cursor moving toward the browser close button) and triggers a popup, offer, or lead capture form. Typically recovers 5–15% of otherwise-lost sessions when the offer is relevant.
Why it matters: Exit Intent is one of the conversion signals that shapes how search engines, AI tools, and real visitors experience your website. Getting it right removes friction, protects your rankings, and makes every other optimization work harder. Auditing it regularly is the fastest way to catch regressions before they cost you traffic or conversions.
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