// Conversion
Objection Handling on Landing Pages: What to Say and Where
WebEnture Team7 min read
How to identify and address the main purchase objections on your landing pages: price, trust, complexity, and timing.
Why objections kill conversions
A visitor who reaches your CTA but does not convert usually has an unanswered objection. Common objections: value (is this worth the price?), trust (can I trust this company?), fit (will this work for my situation?), and timing (why now?).
Where to place objection handling
Price: near pricing and the primary CTA. Trust: above the fold and near the CTA. Fit: after describing the product. Timing: near the CTA ('Start free, cancel any time').
- Price: ROI framing, money-back guarantee
- Trust: testimonials with outcomes, logos, media mentions
- Fit: 'who is this for' section, use case callouts
- Complexity: 'takes 5 minutes to setup'
- Timing: 'start free', 'no credit card required', 'cancel any time'
WebEnture's AI Sales Agent
WebEnture's AI Sales Agent analyzes your landing pages for missing objection handling, mapping your page content against the common objections for your business type.