// Conversion
Popup Timing: When to Show Popups Without Hurting UX
WebEnture Team6 min read
The timing rules for different types of popups and how each affects user experience and conversion.
Timing triggers and when to use each
Time-based delay (30-60 seconds): good for email capture on blog posts. Scroll depth (50-70%): better for long-form content. Exit intent: best for offers and discounts. Never use immediate on page load for full-screen overlays.
- Immediate: avoid for full-screen overlays
- Time delay (30-60s): blog email capture, welcome offers
- Scroll depth (50-70%): engaged readers, content upgrades
- Exit intent: discount offers, cart abandonment
- Click-triggered: high-value offers, premium content gates
Frequency capping and WebEnture
Show each popup once per session, at most. After a visitor dismisses, suppress for at least 7 days. After they convert, never show the same popup again.
WebEnture's Email Capture and Popup Agent reviews your popup configuration and flags timing violations, frequency issues, and mobile display problems.