// Conversion
Above the Fold: What to Show to Maximize Conversion
Optimize your above-the-fold content to keep visitors on the page. Learn exactly what to show, what to cut, and the layout patterns that stop bounce rates.
What belongs above the fold
[The single most important thing](/website-audit): a clear answer to 'what does this do for me?' If a visitor cannot answer that question from the first screen, they will leave.
- Clear value proposition: specific benefit, not a tagline
- One primary CTA: not three, one
- One trust signal: customer logos, review count, or result stat
- Relevant visual: product screenshot or person using the product
Common mistakes and WebEnture
A hero image that is purely decorative. A headline that is the company name or tagline. Multiple competing CTAs. A wall of text before the visitor has any reason to read it.
[Audit your above-the-fold](/website-audit) content and flags elements that compete with conversion or fail to establish clear value immediately. WebEnture's Landing Page Agent provides detailed analysis to optimize your conversion fundamentals.