// Conversion
Above the Fold: What to Show to Maximize Conversion
WebEnture Team7 min read
The first screen a visitor sees determines if they stay or leave. What should be above the fold and what should be cut.
What belongs above the fold
The single most important thing: a clear answer to 'what does this do for me?' If a visitor cannot answer that question from the first screen, they will leave.
- Clear value proposition: specific benefit, not a tagline
- One primary CTA: not three, one
- One trust signal: customer logos, review count, or result stat
- Relevant visual: product screenshot or person using the product
Common mistakes and WebEnture
A hero image that is purely decorative. A headline that is the company name or tagline. Multiple competing CTAs. A wall of text before the visitor has any reason to read it.
WebEnture's Landing Page Agent evaluates your above-the-fold content and flags elements that compete with conversion or fail to establish clear value immediately.