// Conversion
Landing Page vs. Home Page: Which One Converts Better?
Landing pages and home pages serve different purposes. When to use each and why dedicated landing pages usually convert better for campaigns.
The fundamental difference
A home page serves all visitors. A landing page serves one type of visitor from one specific source, with one specific offer and one desired action. This specialization is why landing pages convert better for paid campaigns.
When to use each
Use a dedicated landing page for paid ad campaigns, email campaigns, product launches, and lead generation for a specific offer.
Home page is appropriate for organic traffic from brand queries where the visitor is already interested in you specifically.
WebEnture's Landing Page Agent
WebEnture's Landing Page Agent analyzes both your home page and dedicated landing pages, identifying which have conversion issues and what specifically to improve.